Competitiveness and Customers Satisfaction Research Proposal

Competitiveness and Customers Satisfaction - Research Proposal Example Although current recession continues to be evident, economists project that as soon as the economy recovers local and international travel businesses would again progress. The US government (U.S. Department of Commerce, 2008) calculates that their number of international visitors will rebound by year 2010 and beyond. Thus, this is certainly a good news in tourism business; particularly those with high number of travelers as customers like hotels, restaurants, car rental companies, tourist attractions and online merchants. This study investigates he business competitiveness and customer satisfaction in "Airline Ticketing business", which is group in two varied settings: The Online booking and purchasing versus Office ticket booking and purchasing (Traditional booking and purchasing). Travel agencies would most likely benefit the study, since results can be one of their ultimate basis of In the totality, this research aims to assess by comparing the competitiveness and customer satisfaction in both Airline ticket online booking and purchasing, as well as Airline ticket Office ticket booking and purchasing - popularly called as the traditional booking and purchasing. The study intends to assess by comparing the competitiveness and customer satisf... 1. Determine the marketing strategies adopted by Airline ticket online booking and purchasing and office airline ticket booking and purchasing businesses' 2. Assess the level of competitiveness in Airline ticket online booking and purchasing and office airline ticket booking and purchasing businesses in terms of: a. Number of successful airline ticket bookings b. Number of successful airline ticket purchases c. Companies' Net Income d. Current total number of customers 3. Find out the level of customer satisfaction in Airline ticket online booking and purchasing and office airline ticket booking and purchasing businesses to the companies' based on: a. Customer Services a.1. Customer-Customer Service Representative Interaction a.2. Customer assistance b. General facilities & accessibility c. Costs Office and Online 3 4. Test the significant difference in the competitiveness and customer satisfaction of Airline ticket online booking and purchasing and office airline ticket booking and purchasing businesses. 5. Establish the significant relationship between the level of competitiveness of Airline ticket booking and purchasing and the level of their customers' satisfaction. Problem Statement The study intends to assess by comparing the competitiveness and customer satisfaction in both Airline ticket online booking and purchasing, as well as Airline ticket Office ticket booking and purchasing - popularly called as the traditional booking and purchasing. The entire course is further directed to answer the specific questions below: 1. What marketing strategies are adopted by Airline ticket online booking and purchasing and office airline ticket booking and purchasing businesses' 2. How competitive are