Wal Mart The Face Of Twenty First Century Capitalism

Introduction In the Module 5 SLP, this paper will demonstrate the understanding of a peer-reviewed journal article as it relates to business ethics. My selection was a scholarly peer reviewed article named â€Å"Wal-Mart: The Face of Twenty-First Century Capitalism†. Wal-Mart s historical roots can be carefully mapped out. The company did not become the world s largest corporation overnight. That process took decades, as several chapters from the book demonstrate (Lichtentstein, 2006). Nelson Lichtenstein s introductory chapter convincingly implies that Wal-Mart, like the Pennsylvania railroad in the late nineteenth century, U.S. Steel in the 1910s, and General Motors in the 1950s, is today s template business setting standards for a new stage in the history of world capitalism On October 11th, 2003 fifty-nine thousand grocery workers went on strike for nearly nine months fighting with together with their Unions against the major supermarket chains that were cutting wages, healthcare benefits and reduced labor costs. By March 2004, cashiers, baggers, and stockers all went back to work defeated. Wal-Mart was the largest company in the world and was rapidly moving in to the full-sized grocery business co-located with its general merchandise called â€Å"Supercenters† (Lichtentstein, 2006). Every organization has its own separate values and principles that set it apart from other organizations. 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We also delineate the potential of our framework for application to other parts of the global economy. In this paper we address the questionRead MoreAirborne Express 714476 Words   |  58 Pagesare the U.S. citizen recently assigned as the manager of distribution in a European country where bribery is relatively accepted. Your job description includes responsibility for accepting shipments as they enter the local port authority. On your first trip down to the docks to sigh for a shipment, the customs agent in charge asks for a â€Å"tip† to clear the goods for pick up. The value of the incoming shipment is around $ 150,000. Knowing that the government has recently launched an initiative to

Computer Literacy And Technology Education Essay - 1415 Words

COMPUTER LITERACY AND TECHNOLOGY EDUCATION Prepared for Jill Jaber Instructor Fox Valley Technical College Prepared by Andrew G Student Fox Valley Technical College December 9, 2013 December 9, 2013 Mrs. Jill Jaber Written Communication Instructor Fox Valley Technical College 1825 N. Bluemound Drive Appleton, WI 54912-2277 Dear Mrs. Jaber: The attached research paper, requested by Jill Jaber as required by the Written Communication curriculum at Fox Valley Technical College, describes the need for computer literacy and adjustments to technology to help combat computer illiteracy. This study was produced to examine computer literacy in the following areas: †¢ The necessity of computer literacy in the work environment †¢ The pervasiveness of computer illiteracy †¢ The effect of current technology education †¢ Adjustments to technology education to combat computer illiteracy Primary research consisted of results from surveys conducted Criterion Corporation and Northeastern University. 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Leadership And Governance Southwest Airlines

Question: Describe about the Leadership and Governance for Southwest Airlines. Answer: Southwest Airlines is an established company that has able to attain a leadership position in the highly competitive market. High level planning is difficult and dangerous for major corporate entities. The sheer size of the organization and numbers of variables to be evaluated makes planning demanding and punishes poor groundwork. The danger of becoming overconfident during periods of prosperity and growth can inhibit contingency planning. Also, the best strategic plans need tactics to implement them before they can be successful (Daft, 2013). Heskett Sasser give an example of strategic planning over time with their case study of Southwest Airlines (2013). From the beginning as a small company to their dominance of the US domestic airline market 30 years later the authors track how they maintained their vision and transformed their strategy to remain distinctive while they experienced year-over-year growth. Based on the case study the major challenges of strategic planning, especial ly for large, complex organizations like Southwest airlines include increasing competition from other organizations, this led to the sale of a plane to cover costs in the first year (Heskett Sasser, 2013). There were also challenges with security as a result of 9/11, cost reduction, the status quo and technology (Heskett Sasser, 2013). At any point of time, there would be number of projects running for Southwest Airlines. It is important that the leaders and the managers of Southwest Airlines should have a deep understanding of different projects in the organization. The leaders would have a key role to take the organization forward and it can happen only when the company has effective governance structure in place (Baillien, 2009). The key elements of leadership and governance for Southwest Airlines can be shown as: Current project governance and leadership approaches The leaders of Southwest Airlines have a project governance structure to support strategic planning in the organization. Strategic planning is crucial to organizational development and long-term success. It refers to the ability to see the bigger picture and strategize a plan that takes into consideration external factors, environmental factors and focuses on the organizations ability to achieve their goals. When strategizing, the focus is largely on the value that can be offered to the customer (Daft, 2013). There are three levels of strategic planning that when broken down will assist individuals focus where they are and where their time and efforts are most effective: Corporate level- What business are we in? Business level How do we compete? Functional level- How can we support the business level strategic plan? New governance and Leadership approaches The new governance and leadership approaches for Southwest Airlines can be discussed as below: Board Level Zilberg (2013) suggest Boards serve a dual function; setting policy and providing leadership with flexibility for the operations of an organization. Moreover, Zilberg (2013) suggest Boards have the final and ultimate authority in respect to decision-making for all aspects of the organization. Kiel and Nicholson (2005) use the of four broad governance categories to illustrate why Enron and Hollinger International failed; strategic failure; control failure; ethical failure; interpersonal relationship failures. Moreover, Kiel and Nicholson (2005) suggest Board evaluations provide a process to identify concerns prior to reaching a crisis point for the purpose of promoting discussions and possible resolutions where having the proper framework will be imperative within complex environments. Downe, Cowell, and Morgan, (2016) observed when evaluating failure, the mechanisms for evaluating discipline disappeared when organizations had a large number of independent councilors further noting the failure to act on issues can become problematic thus forcing organizations to promote the presence of sub-climates and weakening the ethical climate overall within the organization. Portfolio management According to Aileron (2016), portfolio management is the process of looking at all of the things an organization could do and narrowing it down to what could be done successfully assisting in the determination of where to allocate resources, time, capital. The articles describes five key areas to focus on when strategically planning in any organization: Determine where you are- to gain an accurate picture of where your organization is actually at it is helpful to bring in an outside consultant that will provide an honest view point of where the organization is compared to where you thought it was or would want it to be (Kuvaas, 2010). Identify what is really important- utilizing the mission and the vision of the organization determine where you are going and if you are truly focused on the areas that were once identified as crucial and meaningful. Define what you must achieve- clearly identify objects and focus on them in the priority determined. Determine who is accountable- the mission, vision, objectives and plans are in place and now it is time to allocate resources, set clear expectations, and ensure individuals are held to their expectations. Review, review, review- hold regular meetings to ensure the plan stays the course and the objectives are still being met as determined previously. The review period is never over (Aileron, 2016). Program Management It can be said that Program management is key to success. The worst thing that you can do is to make spur of the moment decisions. Careful plan keeps you from avoiding costly mistakes. SWA (Southwest Airlines) had a vision, which paid off. At a time when airlines were going out of business, they took a chance by investing in an idea that was unique to the airline industry. In my opinion, SWA (Southwest Airlines) stands above other airlines because of their willingness to cut their prices, and remain simple. In value proposition element many factors can be seen in this case: the airline emphasized on recruiting agents and staff with positive personalities. Also, it focused on a culture Committee, took into consideration all of the employees ideas, and engaged in teamwork commitments (Heskett Sasser, 2013). One of the Value proposition elements is Sold 737 Boeing Jets at remarkably below asking price, as a way to start a bold business relationships between Boeing and SWA (Heskett Sas ser, 2013). One of the Destination point element is The 10 minute turnaround time from gate arrival at the gate to push back was barely one-fifth the average of competitors minimizing the turnaround time (Heskett Sasser, 2013). Linking of corporate and project strategies Many factors challenged the implementation of the strategic planning process, such as increase competition from other airline due to the change in market, providing lower fare prices, rise in the cost, and many changes in the customers requests and accommodations. The company wasnt able to maintain the 10 mn turnaround, due to the increase in seat and suitcases. Multiple outside factors that challenged portfolio and program management such as selling one of the organizations in one site in order to continue to stay in business, and a four-year lawsuit brought by competitors in order to prevent the company from operating in Texas. Another factor that most likely affected the rest of the airlines was cost reduction after 9/11 (Heskett Sasser, 2013). Governance of individual projects According to Taugher (2009) and Olsen (2009), businesses should devise five to six objectives and create business strategies to reach these goals. They should be SMART (specific, measurable, achievable, realistic, timely) and the goals should be targeted toward the level of involvement. More specifically, the actions or behaviors to be implemented or changed should be implemented at the level of the organization, the department, or even the individual accordingly. Larger organizations have a bigger challenge because there are usually multiple locations, departments, and en enormous amount of staff. Creating sub groups or committees can help to better define the current strengths and weaknesses as well as areas for opportunity or threats. In these cases, leaders are defined to help assess issues and then carry information down the line to the end user individuals. The beginning of any good company is the vision of what is possible and to see opportunities that are there and have the skills and equipment to take advantage of the situation in a timely fashion (Thomas, 2012). At the time Southwest Airlines started their vision was clear. One of the excellent points is that leaders may sometimes fail to support their own strategies. The leaders and managers of Southwest Airlines have been using LEAN rollouts where senior leaders have proclaimed that they are going to become a LEAN organization. Strategy and relationship with different stakeholders A strategic plan must contain several key elements. The plan must include clear communication of the strategy. A strategic planning task force consisting of members of the organizations leaders and key business areas and departments to ensure high level input and buy in. The strategic plan must include a vision to the future. The organizations mission statement of who they are and what they are in the market. The plan should include a statement of the organizations values as a guideline of the behavior that is acceptable for staff. Goals and objectives that are clear and measurable (Carrillo, 2005). Be sure to assign specific tasks to the organized groups. These tasks should be clear, specific, and measurable and time sensitive for completion. Once the plan has been constructed and outlined, an implementing strategy needs to be formulated. The implementing strategy pulls all of the pieces of the plan together. An finally, a system of monitoring all of the ongoing tasks and deadlines of the plan. The monitoring and analysis of the plans is key to the success. Changes and adjustments may be needed or problem solving for potential or realized problems can be completed. Leadership Lack of leadership can be a reason for organizations to collapse. The leaders of Southwest Airlines have realized that when there is lack of leadership support, any strategic plan will fail. Leaders have to show up at the right time and engage with the right people and most importantly continue to convey the vision, mission and values of the organization. The leaders have to ensure that they are not too ambitious. It would be correct to say that having too many goals will make it hard to focus on main objectives (Dierendonck, 2015). Failure to integrate the plan into the culture, operations, and budget- if the company objectives are somehow separated from the daily life, it makes it hard to sell the mission, vision and values. Lack of momentum in the short term- planning process should create momentum by having shorter time frames during which assessments and reassessments needs and corrections made. Failure to do so will lead to loss of enthusiasm. One major challenge to a major corporation is choosing the best strategic plan. There are many plans to consider. Each plan takes into consideration many aspects of the new vision, the leadership involved, the cost, focus and environment (Daft, 2013). Choosing the wrong strategy can be disastrous for the corporation that attempts to apply it to their business plan. The loss of time and money can have such a negative effect that the corporation may never recover. The corporations leaders must have an accurate account of the vision, the financial stability, the market in which they are involved, trends and changes, innovations. Choosing the best strategic plan to implement can be a pivotal decision for any corporation or leader. The solvency of the entire corporation may depend on the outcome (Phelps, 2007). Self Reflection and Analysis In the case study the top company executives had a vision of what they wanted to achieve, they had a mission where they wanted the company to be who they wanted to serve and they planned what kind of services they wanted to offer. They then created a corporate culture that served the company very well and continues to serve it (Smith, 2008). Hiring of the people with great positive personalities, modeled that culture of a servant heart with fun LUVing attitude. Communication is utilized very well from creating the corporate culture, to marketing to even the corporate events and every step of the planning. In the case study we see the executives plan, assess and evaluate the process like when they have to change existing policy and come up with new policy such as bags fly free and expanding flights into other key cities. I believe the largest issue in large or small organizations is communication. They seem to treat information like the CIA or FBI, a need to know bases but everyone should really know what is going with the organization and how it will affect their job. If communication were open and announced employees would feel they are of value and their ideas and thoughts matter. I can say that the leaders should also develop the art of conflict management within the organization. I have learned that the organizations should not try to avoid the conflicts. In fact, organizations and leaders should confront the conflict to get the best in the difficult situations. It is also important for people to use the negotiation skills to resolve the conflict. The focus of the organizations should be the achievement of end objectives (Nissen, 2007). The leaders should also have the ability to understand the viewpoints of different stakeholders. The project governance and corporate governance should be establ ished so that all the stakeholders could work in a collaborative manner. References Aileron, (2015, October 25).5 steps to a strategic plan. Forbes. Retrieved from: https://www.forbes.com/sites/aileron/2011/10/25/five-steps-to-a-strategic-plan/#107137d161af Baillien, E., De Witte, H. (2009). Why is organizational change related to workplace bullying? Role conflict and job insecurity as mediators.Economic and Industrial Democracy,30(3), 348-371. Ellis, S. E. (2010). Introduction to strategic planning in student affairs: A model for process and elements of a plan. New Directions for Student Services, 2010(132), 5-16. Easterby-Smith, M., Lyles, M.A. and Tsang, E.W.K., (2008) Inter-Organizational Knowledge Transfer: Current Themes and Future Prospects, Journal of Management Studies, 45(4), pp677-690 Giolito, V., Van Dierendonck, D. (2015, January). Servant leadership: influence on financial business-unit performance and employee's well-being. In Academy of Management Proceedings (Vol. 2015, No. 1, p. 18378). Academy of Management. Kiel, G. C., Nicholson, G. J. (2005). Evaluating boards and directors. Corporate Governance-an international review 13(5) 613-631. Kuvaas, B. Dysvik, A. (2010) 'Does best practice HRM only work for intrinsically motivated employees?',International Journal Of Human Resource Management, 21 (13), pp. 2339-2357 Nissen, M.E.(2007), Knowledge management and global cultures: elucidation through an institutional knowledge-flow perspective, Knowledge and Process Management, Vol. 14 No. 3, pp. 211-25 Phelps, R., Adams, R., Bessant, J. (2007). Life cycles of growing organizations: A review with implications for knowledge and learning. International Journal Of Management Reviews, 9(1), 1-30. Heskett, J. L., Sasser, W. E., Jr. (2013).Southwest Airlines: In a different world. Boston, MA: Harvard Business School. Robison, H.S., Carrillo, P.M, Anumba C.J., Al-Ghassani A.M,, (2005) "Knowledge management practices in large construction organisations", Engineering, Construction and Architectural Management, Vol. 12 Iss: 5, pp.431 445 Thomas, K. W. (2012). Conflict and conflict management: Reflections and update.Journal of organizational behavior,13(3), 265-274. Taugher Change Catalyst Consulting. (2009). Strategic and operational planning. Retrieved from https://www.taugher.com/strategic-planning.htm Zilberg, T. (2013). Understanding the role of boards in contemporary organizations.Managerial Challenges of the Contemporary Society,(6), 174-179.

The organizations in which people work affect thei Essays

The organizations in which people work affect their thoughts, feelings, and actions in the workplace and away from it. Likewise, people's thoughts, feelings, and actions affect the organizations in which they work. Organizational behavior is an area of inquiry concerned with both sorts of influence: work organizations on people and people on work organizations. There are several reasons why moods may be of particular importance in organizational behavior. Moods are more common, longer lasting, and less noticeable than are other kinds of affective states. Moods thus provide the underlying affective context for most of our ongoing thought processes and behaviors. Enduring mood states may be triggered by such fleeting cues as a passing smile, the weather, a pleasant room, a tone of voice, or a nonverbal gesture Hence, all action must be partially subjective or value-laden . For example , it has been found that the behaviour of a manage- ment group is partially influenced by its tendencies and traditions ( Mintzberg , 1978), and the decision-making of individual managers is primarily influenced by his or her past experience (Schwartz and Davis, 1981; Burgelman , 1983). Thus, all decision-making and organizational behaviour must be investigated in terms of the subjective or non- rational ( though not irrational), social and historical influences that affect it . These influences are maintained in the symbolic forms zyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLKJIHGFEDCBA - memories , plans, roles, and group relations - that individuals use to orient themselves in the world Hence, all action must be partially subjective or value-laden . For example , it has been found that the behaviour of a manage- ment group is partially influenced by its tendencies and traditions ( Mintzberg , 1978), and the decision-making of individual managers is primarily influenced by his or her past experience (Schwartz and Davis, 1981; Burgelman , 1983). Thus, all decision-making and organizational behaviour must be investigated in terms of the subjective or non- rational ( though not irrational), social and historical influences that affect it . These influences are maintained in the symbolic forms zyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLKJIHGFEDCBA - memories , plans, roles, and group relations - that individuals use to orient themselves in the world Hence, all action must be partially subjective or value-laden . For example , it has been found that the behaviour of a manage- ment group is partially influenced by its tendencies and traditions ( Mintzberg , 1978), and the decision-making of individual managers is primarily influenced by his or her past experience (Schwartz and Davis, 1981; Burgelman , 1983). Thus, all decision-making and organizational behaviour must be investigated in terms of the subjective or non- rational ( though not irrational), social and historical influences that affect it . These influences are maintained in the symbolic forms zyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLKJIHGFEDCBA - memories , plans, roles, and group relations - that individuals use to orient themselves in the world

How to Organize An Effective Email Marketing Strategy (Template)

How to Organize An Effective Email Marketing Strategy (Template) Managing email marketing successfully isnt easy especially when you have multiple email initiatives going at once. The value of email marketing is undeniable, so its not surprising that many departments within your organization want to leverage the platform. This results in lots of moving pieces to consider and many stakeholders to please. It also increases the chances of accidentally sending multiple emails to the same person in one day. (Speaking from personal experience the fallout of this isnt pretty.) Here are just a few pieces of the puzzle you have to consider Managing your ever-growing subscriber list. Overseeing the design and copy of every email. Scheduling delivery times. A/B testing. Analyzing results. Thats just scratching the surface. One thing is clear, if youre going to be successful at email marketing, you need a well-planned marketing strategy in place. One that clearly establishes goals, and lays out the roadmap to achieve them. Something that can guide your team toward success. And thats exactly what youll get from this post. Heres how to plan your entire #email #marketing strategy via @Download Your Email Marketing Strategy Template Before you continue reading, download your email marketing strategy template. This easy to use PowerPoint will help you document your plan and give the rest of your email team something to refer back to when they have questions. If you're new to , it's the only marketing suite to manage every facet of your marketing. It even integrates with popular email marketing services giving you the ultimate visibility into your email strategy, so you'll never send multiple emails to the same person in one day again. With Email Marketing from , you can: Seamlessly integrate with your favorite email marketing platform. Email platforms are powerful, and you've grown to know and love yours, so why give it up? integrates with many preferred platforms so your email marketing is no longer disjointed from the rest of your marketing initiatives. Write click-worthy email subject lines...every time. ’s awesome Email Subject Line Tester is built right in so you can optimize and perfect every subject line to drive more  opens, more  clicks, and more conversions. Get full visibility into your ENTIRE  marketing strategy. Disjointed marketing content (and constantly jumping from screen to screen) is the worst. With Email Marketing from , all your email campaigns live on your single marketing calendar, giving you ultimate visibility into your marketing strategy and individual initiatives. Create Your Own Email Marketing Strategy in 11 Steps Creating an email marketing strategy doesn’t have to be complicated. The following eleven steps will help you plan your work and work your plan in no time. Table of Contents: Choose Your Email Marketing Tools Identify Your Target Audience Choose List-Building Tactics Create Your Email List Segments Create Email Sending Schedule Define Your Email Marketing Goals Decide Which Types of Emails to Send Formatting Your Email Content How To Optimize Your Emails What A/B Tests Will You Run Reporting Step One: Choose Your Tools Finding the right tools is the first step in your strategy. A lot of these platforms are super powerful and can help you organize and send your emails at the drop of a hat. Email Marketing Tools Some common email marketing tools that you might consider using are: MailChimp Campaign Monitor Constant Contact ActiveCampaign This is a shortlist in a sea of other email tools you could use. Find the tool that fits your team based on what you want to accomplish with your email marketing. Recommended Reading The Best Free Email Marketing Software Tools You Should Use Marketing Automation Tools You might not want to stop at a simple email marketing tool. You may also consider adding a marketing automation tool to your list. Marketing automation makes it easy for you to follow up with customers and send the right email at the right time to subscribers based on how they are interacting with your website. Some email marketing platforms have basic marketing automation features built-in like the option to send birthday email messages automatically, etc. It's worth taking some time to figure out the depths of marketing automation you need and your bandwidth for maintaining automation initiatives. These activities can take a big chunk of time to manage. Potential automation tools to add to your list are: Autopilot:  Autopilot makes it easy to plan out journeys and triggers that send your subscribers emails based on how they interact with your website. Userfox:  Userfox is a small email-focused automation tool that sends emails to subscribers based on events that you put into the system. Userfox was bought by the Adroll Group in 2014. HubSpot:  Hubspot doesn’t have as much email automation functionality as the other two on this list, but it is suited for companies who want to control multiple aspects from one tool. Marketo:  Is a powerful marketing automation tool that is most suitable for enterprise-level marketers. Pardot:  Is a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals. The marketing automation option fits will if you use Salesforce as your CRM. Once you have your tools, add them to the first slide in your email marketing strategy template: Action Items: Research email marketing tools. Compare which ones will work best for your marketing team. Add them to your strategy template.Step Two: Identify Your Target Audience Once you have your tools selected you to need to focus on building your email subscriber list. The first step to build your email list is to identify your target audience. As a refresher: Your target audience is the ideal customer you want to attract to your product or service through your marketing efforts. So how can you find your target audience? First, answer the following questions: Who are our current best customers? What qualities do they have in common? What problem are they experiencing that has our customers search for a solution like our product or service? Why did they purchase our product or service? What did we provide for our customers that our competition didn’t? Is your email marketing strategy focused on your target audience?Using those answers format, your target audience statement with the following template: {Insert your company} creates content to attract {insert target audience} so they can {insert desired outcome} better. Record your target audience demographics and statement in your template. Recommended Reading: How To Find Your Target Audience With A Marketing Persona Step Three: Create Tactics To Use To Get Your Audience To Opt-In To Your Email List Now that you know who your target audience is you can begin to brainstorm tactics that will attract them and convince them to sign up and join your email list. Here are just a few ideas to get you started. Give Them Something Valuable In Return One of the most common ways to get your audience to join your email subscriber list is to gate content upgrades behind an opt-in form. What is valuable to your customers? A downloadable template or ebook that shows them how to solve a problem or answer a question they might be having. If you gate something that doesn’t provide something of value you might end up losing that subscriber. Recommended Reading: Conquer Your Inbound Marketing Strategy with this Process (+ 4 Templates) Go For The Direct Ask Another way to gain subscribers is to go for the direct ask. Explain to them why they should opt into your email list and entice them with personalized information like this pop up from Fargo 3D Printing. Gathering information like this will also help you segment your list. (More on that in a bit): Here's another pop-up example from Nanit encouraging visitors to signup for their newsletter. The company asks for the ages of the visitor's children, which would indicate the company does some segmenting based on developmental stages of the child's age. Use the Header And Footer of Your Website Another place you can put an email opt-in button is on your website’s header and footer. Why not meet your audience halfway and make it easy to remind them that they can get more information about your products by joining your email list? Take a look at this example from Ulta: Here's another example from Michael Hyatt: And another from British Clothing Company, Boohoo. How To Segment Your Email List We mentioned earlier in this section that you can segment your email list. What does that mean and how can that help you? Here's a quick and dirty email segmentation definition: The process of grouping like individuals on an email list based on their behavior or characteristics to send specifically targeted emails that address that particular group of users needs or problems. You can just blast out your emails to everyone on your list and hope that it resonates with someone and convince them to convert. However, in today’s day in age, we can use data and information to go further and serve content to the right people at the right time to help guide them through your marketing funnel. In fact, segmenting your list can have a positive effect on your email list. MailChimp conducted an internal study  and found that segmented campaigns had: 14.31% higher open rates. 100.95% more clicks. 9.37% lower unsubscribe rates than their non-segmented campaigns. You can segment your list  based on a variety of things, including: Company size. Location. Activity on your website. How long they’ve been on your email list. In order to accurately segment your list, you need to gather this data about your customers when they first sign up. So add options for subscribers to choose from before they complete their sign up. List potential ways your team will try and grow your email list in your template as well as your email list segments. Action Items: Brainstorm email list growth strategies. Record strategies in your template. Update strategies every three months based on what’s working well and what isn’t. List out what criteria you will segment your list by. Step Four: Choose the Types of Emails to Send There are many different types of email that you can send to your list. You can choose one or change it up based on the various segments you have in your list. Here are three different types of emails to get started with. Newsletters Newsletters are a popular email format. They come to your subscriber’s inbox at the same time at recurring intervals. They allow you to show them a variety of content and information your subscribers might have missed if they haven’t visited your website lately. According to Hubspot,  successful email newsletters contain 90% educational content and 10% product or promotional content. The same post from Hubspot says newsletters should contain a single theme or idea. That way you can prevent yourself from randomly throwing content into your newsletter just to get it out there. You might even send out different newsletters on different topics based on who you’re sending each newsletter to on your list. So what does an excellent newsletter look like? Take this example from The Skimm: Photo from Hubspot The Skimm newsletter  is specific in the fact that it rounds up the latest news from the day before and quickly summarizes it for readers. It provides the benefit of not having to read long news stories and allows subscribers to quickly catch up on the news from the day before.

Finals Week Care Package

Finals Week Care Package Theres no doubt that cookie-filled care packages raise the spirits of homesick college students, but when exam time rolls around, stressed-out kids need healthier fare. As the parent of a young adult, you know they may be skipping meals or eating more than their share of pizza and guzzling caffeine when what they need is protein, complex carbohydrates and plenty of fruits and vegetables. Instead of shipping cookies, which send blood sugar soaring and then crashing back to earth, try filling that care package with a few of these instead. Healthy Care Packages Fresh organic fruit, such as apples and tangerines, from your garden, favorite market or a fruit delivery service like the Fruit Guys- theyre a San Francisco-based organic fruit delivery company, known for their workplace fruit deliveries. The DormSnack package includes 16 servings of organic fruit, delivered to any dorm ($49 and up).Spicy chipotle-glazed pecans or other energizing nut snacks.Beef jerky or hard salami.Tasty and satisfying whole-grain crackers, or peanut butter-filled crackers.A small jar of natural crunchy peanut butter and a box of graham crackers.Dried fruit such as apricots, cherries, apples, and more. Also, organic fruit snacks are easy to carry around and eat in a pinch.Instant hot cocoa mix, instant hot soup, instant oatmeal- anything healthy that can be made in a microwave is a good idea.A can of bean dip and a bag of chips.Microwave popcorn or popcorn kernels and plain brown lunch bags, which is cheaper and healthier and without the nasty chemicals or oozing fat: Drop a 1/4 cup of popcorn kernels in a paper bag, fold over the top a couple of times and microwave it for a minute and a half to two minutes. A Starbucks gift card.Biscotti, which offer sweet crunch without a lot of sugar.A mini-loaf of homemade chocolate chip pumpkin bread.Sugar-free throat lozenges, Vitamin C lozenges or Emergen-C packets, along with ibuprofen for sore necks from hunching over a laptop for hours at a time.A DIY set of adorable exam worry dolls that will do the worrying instead.An assortment of teas to calm and relax at the end of a stressful day of studying- chamomile, peppermint, and honey ginger are just a few of the more relaxing teas.A lavender-scented body lotion for the girls is one of the most relaxing scents and is often used during massages. A lavender-scented pillow is a great way to help students who are stressed and have a hard time sleeping- a few deep breaths and theyll be off to dreamland in no time.

Analysis of the movie Gattaca Essay Example | Topics and Well Written Essays - 1250 words

Analysis of the movie Gattaca - Essay Example These derived names represent individuals with certain genome. Valid are individuals whose genomes have been manipulated while the invalids are those that are born natural without genetic manipulation. This is the basis of genetic discrimination that the film depicts. The main character in the film is Vincent who is an invalid. He was born through the natural process. The Gattaca geneticist predicted that due to his genetic makeup, his life span is reduced to only 30 years. He could not even access jobs or resource from Gattaca resource centers simply because he is an outcast and deserves discrimination. His discrimination and perceived lack of capability drives his parents to have their second son born out of genetic manipulation. As Vincent grows, he is made to compete with his genetically superior brother Anton. They have to compete in swimming to test their capabilities based on their genetic makeup (Zaikowski & Garrett, 2994, pp. 942-949). Despite Vincent’s genetic makeup, he was determined to excel in Gattaca community where he was discriminated. He wanted to proof his parents wrong by becoming a celebrated space astronaut. It was such a hard task for him since the available astronaut facilities were owned only by the valid. His parents believed that because of his short lifespan, genetic flaws and weak heart, Vincent would only achieve his dream after his death. Gattaca, therefore, is a hot contest between the valid and the invalids who aims to achieve success in the society genetic discrimination stands out with clear visibility. The ethical dilemma and interpretations that surrounds the film Gattaca, however, are numerous. The greatest concern asks the question of how persons ought to be judged in the society. Should these judgments be based on individuals’ ambitions, interests, desires that he or she values in life or they be based on the genetic constitution. The Gattaca uses the genome of individuals in the contrary. Even